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Fri May 11 10:47 am  #1


Beer ads on radio can only mean one thing...

....that the long weekend is in sight.

Beer ads are popping up on radio, like a light at the end of a long tunnel.

I'd have listeners tell me that if they were having a crappy day, a beer ad on the radio, even if it wasn't their brand, even if they didn't drink the stuff, cheered the hell out of them because they knew their long weekend was ahead. And every beer ad they heard, they knew their weekend was getting closer.

The May 'two-fur' weekend, beery good for radio advertising, maybe not so good if you're in radio working on that weekend thou...

 

Sat May 12 3:25 am  #2


Re: Beer ads on radio can only mean one thing...

betaylored wrote:

....that the long weekend is in sight.

Beer ads are popping up on radio, like a light at the end of a long tunnel.

I'd have listeners tell me that if they were having a crappy day, a beer ad on the radio, even if it wasn't their brand, even if they didn't drink the stuff, cheered the hell out of them because they knew their long weekend was ahead. And every beer ad they heard, they knew their weekend was getting closer.

The May 'two-fur' weekend, beery good for radio advertising, maybe not so good if you're in radio working on that weekend thou...

...with that should also come the PSA's. 



 

 

Sun May 13 5:22 am  #3


Re: Beer ads on radio can only mean one thing...

Radiowiz wrote:

betaylored wrote:

....that the long weekend is in sight.

Beer ads are popping up on radio, like a light at the end of a long tunnel.

...with that should also come the PSA's. 



 

Definitely true Radiowiz, along with the reminders from various agencies like the Red Cross, and R.L.S.S. to wear a PFD, or lifejacket if you're going to be on or around the water during the weekend, or to at least put one on your child for Pete's sake.

And sadly/tragically after the long weekend, all the 1010, 640, and 680 reporters will have  the news stories for us of the drunk drivers, and those unfortunate people who drowned because they thought their lifejacket made a great seat cushion in their boat or canoe.

The long weekend is S'mores or less a combination of happy/not so happy traditions.
 

Last edited by betaylored (Sun May 13 5:36 am)

     Thread Starter
 

Sun May 13 9:18 am  #4


Re: Beer ads on radio can only mean one thing...

@Radiowiz,

Imagining that an impaired driving PSA is going to stop an impaired driver is like telling a KKK member that black people really aren't that bad.  There is no amount of logic or reason that's going to change their mind.  If we were really interested in stopping impaired driving wouldn't we just put spot checks outside bars & ignition interlocks in all new cars?

 

 

Sun May 13 10:53 am  #5


Re: Beer ads on radio can only mean one thing...

Irvine wrote:

Imagining that an impaired driving PSA is going to stop an impaired driver is like telling a KKK member that black people really aren't that bad.  There is no amount of logic or reason that's going to change their mind.  If we were really interested in stopping impaired driving wouldn't we just put spot checks outside bars & ignition interlocks in all new cars?

First of all, WELCOME BACK IRVINE! <3 How is your health? You were well-missed here!

Ah, but our society's social engineers want to believe they can cover the universe with their protective blanket and take care of us snowflakes from cradle to grave. Newsflash: THEY CAN'T.

When I drink, I drink to get drunk. Borderline alcohol-poisoning drunk. The last thing on my loopy mind is a seatbelt or driving safely. Hell, 93% of the time, I swear I'm driving backwards on the sidewalk at 120km/h, steering with my knees. I've taken out more mailboxes, parking meters, sandwich boards, raccoons and sleeping homeless bums than I can possibly even fathom.

Fact is, it's not even noon and I'm on my second. The reason? Mother's Day. I hate this fake holiday more than a grown Altar Boy going thru therapy.
 

 

Sun May 13 11:37 am  #6


Re: Beer ads on radio can only mean one thing...

Re: My health.

For those unaware, I contracted a viral form of pneumonia, walked into the ER and was put on life support half a day later...where I stayed for 9 days.  It's a miracle I survived (doctor's words). When I was dead I had these dreams of coming back to SOWNY to post again and that inspired me to live!   Otherwise, things are good. Back jogging 8 km a day on average but the run is slower. I still need to get my resting heart rate down (it's about 88 on average).  I can't say I like taking the cocktail of medication every day and I'm sure glad I have good benefits. Getting sick is freakin' expensive. 

As for the PSA stuff, I think we all need to acknowledge that they don't work. It's government "do good" stuff to make someone feel happy.  I think some of this is Ontario - centric myself.  I arrived back here in Oct 2017 (only as a visit) and I couldn't help but notice how I was bombarded with PSA announcements.  "Seatbelts save lives". If you need to remind me of that well..maybe let natural selection take it's course.  Or the same old reminder that it's Thanksgiving and the LCBO and Post Office is closed (who uses the Post Office anyway).  Or that it's cool out and I should ...put on a jacket.  I know that too.  I half expected the morning show hosts  to start telling me to put on my pants before I went to work (in case the government didn't put up a sign on the highway to remind me). 

 

Last edited by Irvine (Sun May 13 11:42 am)