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June 20, 2018 1:00 pm  #1

Canada 360 Music Report


Among all Canadian music listeners, 66% listen to the radio to discover new music, 43% report discovery on streaming services and 36% from acquaintances.

Terrestrial channels remain king, with 58% of music listeners listening to “over-the-air” radio at least once in a typical week (including 70% of listeners aged 45-54).

Digital radio has limited penetration, with 7% of listeners tuning in in a typical week, and 6% streaming live broadcast radio from an app or website. Part of that relatively low adoption may be due to wireless-carrier contracts:

43% of the sample group said they would be interested in listening to AM/FM radio on a smartphone if it had no impact on their data plan.


Last edited by Johnny B (June 20, 2018 1:02 pm)