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March 7, 2019 10:47 am  #1


New Ratings, Same Old Leaders: CBC, CHFI & Boom

CHFI and Boom continue to top the list of the #1 stations in Toronto, according to the latest Numeris PPMs released for the period from August to November of last year. But if you look at just 12+, CBC Radio One is in first place. While those numbers still give CFRB a huge lead over 640, the breakdown of men and women in the key demos puts them much closer, with 640 actually leading in Men 25-54 by a slight margin.

And, as always, almost no one is listening to TSN 1050.

See all the numbers that have been released here.

 

March 7, 2019 11:06 am  #2


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Okay, I'll be the one to ask:  How did CKNT do?

 

March 7, 2019 11:10 am  #3


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Not listed.

But they didn't start regular programming until late in the year. I'm sure they'll be near the top of the list in the next book.

If that book is the phone book.

(Do they still publish those anymore?) 

     Thread Starter
 

March 7, 2019 11:23 am  #4


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

re: CKNT

as an aside, Elliott Kerr's Mississauga Steelheads are currently holding third place in the OHL Central Division standings with 67 points.

 

March 7, 2019 11:41 am  #5


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

These appear to be summer ratings, not winter 2018/19 ratings...

 

March 7, 2019 12:13 pm  #6


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

You may be right. I may have accidentally linked to the wrong page.

The actual numbers - from Nov. 2018 to Feb. 2019 - are here.

Sorry. I was a bit distracted because of a phone call informing me of an elderly family member who fainted this morning and may have to go to the hospital. So my whole day has turned upside down as I wait for word. 

As it turns out, the numbers still give CHFI and CBC their usual leads, with Boom not far behind. 

And as before, no one is listening to TSN 1050! 

The real numbers

     Thread Starter
 

March 7, 2019 12:34 pm  #7


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

RadioActive wrote:

And, as always, almost no one is listening to TSN 1050.

See all the numbers that have been released here.

     Pretty soon, we will be saying the same thing about The Fan 590 as it continues to shed listeners.

     102.1 The Edge has regained some of the listeners in the male 25-54 demo that it had lost to Indie 88.  The Edge had a number of voice-tracked weekday shows originating from Western Canada last fall.  The DJs are mostly live and local now, so perhaps their ratings have bottomed out.

     NewsTalk 1010 continues to have a sizable lead over GNR 640 in the 12+ demo, likely due to loyalty among 60+ listeners.  GNR leads among males 25-54.
 

 

March 7, 2019 12:37 pm  #8


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Chuck99 wrote:

RadioActive wrote:

And, as always, almost no one is listening to TSN 1050.

See all the numbers that have been released here.

     Pretty soon, we will be saying the same thing about The Fan 590 as it continues to shed listeners.

     102.1 The Edge has regained some of the listeners in the male 25-54 demo that it had lost to Indie 88.  The Edge had a number of voice-tracked weekday shows originating from Western Canada last fall.  The DJs are mostly live and local now, so perhaps their ratings have bottomed out.
 NewsTalk 1010 continues to have a sizable lead over GNR 640 in the 12+ demo, likely due to loyalty among 60+ listeners.  GNR leads among males 25-54.
 

"Radio for Guys"!
 

 

March 7, 2019 2:32 pm  #9


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

GNR 640 is also in what is essentially a statistical tie with 1010 in women 25-54...

 

March 7, 2019 3:34 pm  #10


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Charlie wrote:

Chuck99 wrote:

RadioActive wrote:

And, as always, almost no one is listening to TSN 1050.

Pretty soon, we will be saying the same thing about The Fan 590 as it continues to shed listeners.

"Radio for Guys"!

There was no intention on my part to ignore the female audience.  Its just that the new/talk and Alt-Rock formats have been dominated by one station for years and gradually the upstart station has pulled into ratings contention. 

I find the race between these broadcasters to be the most interesting in the GTA.
 

 

March 7, 2019 4:39 pm  #11


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

RadioActive wrote:

  as always, almost no one is listening to TSN 1050

We should have been aware that there was an erosion of trust
 

 

March 7, 2019 5:33 pm  #12


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Good for BOOM. 973.   A great, fun, nostalgic station.  CHFI is great also for its variety so I totally agree with this.

I guess the chick's at CHUM FM running that whole station and their drop of the "FM" in thier name change last summer didnt do much.  

Last edited by markow202 (March 7, 2019 5:34 pm)

 

March 8, 2019 10:18 am  #13


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

Virgin 99.9 (CKFM) too a real hit this quarter. Wonder if that has anything to do with Tucker In The Morning being zapped. The new morning show with Adam Wylde and TJ did not start until January and more recently Jax from Kiss has become part of it. They sound pretty good and should catch on, but that is to be determined.

 

March 8, 2019 12:45 pm  #14


Re: New Ratings, Same Old Leaders: CBC, CHFI & Boom

did jazz FM lose much ratings wise?

with all the drama in last year

Last edited by arc23 (March 8, 2019 3:33 pm)