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September 5, 2019 5:59 pm  #1


Summer Ratings

Not widely used for anything, but interesting for trending to some degree.

A25-54

CHUM 104.5 -- 11.1
Radio One -- 10.4
Boom 97.3 -- 9.1
CHFI -- 8.9
Q107 -- 75
Virgin 999 -- 6.2
Kiss 92.5 -- 6.0
680 News -- 4.9
102.1 The Edge -- 4.0
Z103.5 -- 3.6
CBC Music -- 3.0
Indie88 -- 2.8
FAN 590 -- 2.1
Classical 96.3 -- 2.0
NewsTalk 1010 - 1.9
Flow 93.5 -- 1.9
ICI Musique -- 1.4
Energy 95.3 -- 1.3
JazzFM91 -- 1.2
Jewel 88.5 -- 0.8
GNR640 -- 0.7
TSN 1050 -- 0.6
G98.7 -- 0.6
AM740 -- 0.4
Elmnt 106.5 - 0.0


 
 

September 6, 2019 4:30 am  #2


Re: Summer Ratings

RadioAaron wrote:

   Not widely used for anything  

   
6:00 - 9:00 a.m., noon to 1:00 and 4:00 to 7:00 (all weekdays) wd be meaningful

 

 

September 6, 2019 8:39 am  #3


Re: Summer Ratings

Good numbers for CHUM and CBC Radio One 25-54. First time I have ever seen Ici Musique show up in any Toronto ratings. That is the french version of CBC Music is it not? Interesting that they would show a 1.4 share.

 

September 6, 2019 9:28 am  #4


Re: Summer Ratings

It is. It's got a really tiny CUME, but I guess a meter ended up in the hands of a superfan.


 
     Thread Starter
 

September 6, 2019 9:29 am  #5


Re: Summer Ratings

This article goes into a little bit more of a demographic breakdown. 

Summer 2019 PPM Ratings Toronto

 

September 6, 2019 10:18 am  #6


Re: Summer Ratings

Not bad!  CHUM has actually improved I noticed.  They have I believe a new music coordinator aswell for the past year. 

 

September 10, 2019 5:35 pm  #7


Re: Summer Ratings

I noticed that the CHUM television ads have been saying "Toronto's Favourite Radio Station." Could this be from a best of Toronto poll? Has anyone seen what the morning show  ratings were from the latest survey?

 

September 10, 2019 5:51 pm  #8


Re: Summer Ratings

CHUM's morning show is #1 no matter how you reasonably slice it.


 
     Thread Starter
 

September 10, 2019 5:52 pm  #9


Re: Summer Ratings

markow202 wrote:

Not bad!  CHUM has actually improved I noticed.  They have I believe a new music coordinator aswell for the past year. 

This year their MD took on Virgin as well, so it would make sense that they've hired someone to assist her with both.


 
     Thread Starter
 

September 10, 2019 6:12 pm  #10


Re: Summer Ratings

RadioAaron wrote:

CHUM's morning show is #1 no matter how you reasonably slice it.

...and by that I mean commercial stations. Here's your morning 25-54.

Radio One -- 17.9
CHUM 104.5 -- 12.7
Boom 97.3 -- 9.2
CHFI -- 7.2
680 News -- 6.0
Q107 -- 4.5
Virgin 999 -- 4.4
Kiss 92.5 -- 4.3
CFRB -- 3.8
102.1 The Edge -- 3.1
Indie 88 -- 2.9
CBC Music -- 2.9
Energy 95.3 -- 2.7
Z103.5 -- 2.6
ICI Musique -- 2.0
FAN590 -- 1.6
Classical 96.3 -- 1.6
Flow 93.5 -- 1.3
GNR640 -- 1.0
TSN 1050 -- 0.8
JAZZFM91 -- 0.6
Jewel 88.5 -- 0.5
G98.7 -- 0.4
AM740 -- 0.1
Elmnt 106.5 -- 0.0


 


 
     Thread Starter
 

September 10, 2019 6:12 pm  #11


Re: Summer Ratings

Thanks for the info. Aaron. Looks like Jamar teamed up with Marilyn is working out well for the station. CHUM's music is pretty much on target for the audience they attract and looking to grow.

 

September 10, 2019 6:15 pm  #12


Re: Summer Ratings

CHUM has done an amazing job at transitioning from R&M to M&J and whatever they have planned next. Their marketing seems to have been quite effective, too.

And you mention the music being on-point -- so they're 3/3 in the magic combo of Music, Marketing, and Mornings that are usually the key to success.

Last edited by RadioAaron (September 10, 2019 6:18 pm)


 
     Thread Starter
 

September 10, 2019 6:20 pm  #13


Re: Summer Ratings

Wow, interesting morning show figures. Had no idea AM 740 and GNR 640 would be so low, but I guess since it is 25-54. And Radio One on top by such a large a margin is surprising. 

 

September 10, 2019 6:25 pm  #14


Re: Summer Ratings

Radio One has a relatively small (to their share) audience, but for the most part they never turn it off.


 
     Thread Starter
 

September 10, 2019 8:17 pm  #15


Re: Summer Ratings

RadioAaron wrote:

Not widely used for anything, but interesting for trending to some degree.

A25-54

CHUM 104.5 -- 11.1
Radio One -- 10.4
Boom 97.3 -- 9.1
CHFI -- 8.9
Q107 -- 75
Virgin 999 -- 6.2
Kiss 92.5 -- 6.0
680 News -- 4.9
102.1 The Edge -- 4.0
Z103.5 -- 3.6
CBC Music -- 3.0
Indie88 -- 2.8
FAN 590 -- 2.1
Classical 96.3 -- 2.0
NewsTalk 1010 - 1.9
Flow 93.5 -- 1.9
ICI Musique -- 1.4
Energy 95.3 -- 1.3
JazzFM91 -- 1.2
Jewel 88.5 -- 0.8
GNR640 -- 0.7
TSN 1050 -- 0.6
G98.7 -- 0.6
AM740 -- 0.4
Elmnt 106.5 - 0.0

Never seen a station at 0.0 before. How can a station have zero listeners?
 

Last edited by Dale Patterson (September 10, 2019 9:20 pm)


"The radio craze ... will soon fade." - Thomas Edison, 1922
 

September 11, 2019 12:00 am  #16


Re: Summer Ratings

Dale Patterson wrote:

Elmnt 106.5 - 0.0
Never seen a station at 0.0 before. How can a station have zero listeners?
 

It may be an error (ie intended to show 0.1) or it may mean that the station simply paid to be in the book, but honestly, no one tuned in long enough for the tone to count it as listening. (ie dial scanners or button pushers)

How long does a station have to be tuned in to be counted by the PPM?
 

 

September 11, 2019 6:41 am  #17


Re: Summer Ratings

Hi Radio Aaron That is great you were able to find morning drive numbers. Any chance you could could post them for the more important Spring and Fall periods as well. Afternoon drive would be interesting to see if you have access to those figures.

 

September 11, 2019 7:46 am  #18


Re: Summer Ratings

Good on BOOM 973 aswell, theve been holding it up there for awhile.  

CHFI's ratings will go up come xmas time. 

It also helps that CHUM plays a lot of music per hour which keeps people listening.  

Last edited by markow202 (September 11, 2019 11:12 am)

 

September 14, 2019 1:08 pm  #19


Re: Summer Ratings

Dale Patterson wrote:

RadioAaron wrote:

Not widely used for anything, but interesting for trending to some degree.

A25-54

CHUM 104.5 -- 11.1
Radio One -- 10.4
Boom 97.3 -- 9.1
CHFI -- 8.9
Q107 -- 75
Virgin 999 -- 6.2
Kiss 92.5 -- 6.0
680 News -- 4.9
102.1 The Edge -- 4.0
Z103.5 -- 3.6
CBC Music -- 3.0
Indie88 -- 2.8
FAN 590 -- 2.1
Classical 96.3 -- 2.0
NewsTalk 1010 - 1.9
Flow 93.5 -- 1.9
ICI Musique -- 1.4
Energy 95.3 -- 1.3
JazzFM91 -- 1.2
Jewel 88.5 -- 0.8
GNR640 -- 0.7
TSN 1050 -- 0.6
G98.7 -- 0.6
AM740 -- 0.4
Elmnt 106.5 - 0.0

Never seen a station at 0.0 before. How can a station have zero listeners?
 

It's share of tuning, not a listener count. So while Elmnt certainly has "listeners" - meaning people that listened (well...heard) to them at some point, the combination of how many actually did with how long they listened didn't add up to enough to round up to a 0.1.


 
     Thread Starter
 

September 16, 2019 9:34 am  #20


Re: Summer Ratings

Honestly, how is this measured?  Never in my life had someone called me to ask what station I listen to.   How does one know id be listening to lets say CHFI for an hour everyday or the whole day.