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Tue Mar 27 12:22 pm  #1


CRTC To Hear Application For Canadian Competitor To SiriusXM

A company called "3305670 Nova Scotia" (but which is actually part of Ethnic Chanels group, located in Markham) has applied to the CRTC for a new national pay audio service, featuring 68 different channels.

What would they do? According to the CRTC release:

"The applicant proposes to devote approximately 43% of its programming to content category 2 (Popular Music) music selections derived from a variety of genres, including pop, rock, dance and easy listening.

The remainder of the programming would include oldies (7%); instrumental (11%); specialty music, including classical, world, jazz, blues and opera (36%); and programming directed to children (3%).

In addition to English- and French-language channels, the service will offer a minimum of nine third-language channels." 


I doubt it would give the existing giant a Sirius run for its money (especially if the government tries to force CanCon into the mix) but it would also depend a lot on price and receivers. The proposal will be considered when the Commission meets on a host of other applications in Gatineau on May 11th.

Pay audio application   

 

Tue Mar 27 12:26 pm  #2


Re: CRTC To Hear Application For Canadian Competitor To SiriusXM

Seems more like it wold be a competitor to Stingray. Can't imagine it's satellite - massive start up cost against a huge competitor.

Edit: Yep - they distribute through cable/IPTV, etc.

http://www.ethnicchannels.com/consulting-distribution.php

 

Last edited by Don (Tue Mar 27 12:27 pm)

 

Tue Mar 27 12:52 pm  #3


Re: CRTC To Hear Application For Canadian Competitor To SiriusXM

IMO, Sirius/XM are well positioned for the 5G world. Their streaming offers better audio quality than satellite, far more channels, and channel customization. For anyone looking for something a little more curated, it's a really good service.

 

Tue Mar 27 1:07 pm  #4


Re: CRTC To Hear Application For Canadian Competitor To SiriusXM

I don't think I fully understand.
Is this just an idea that will start out as competition to Sirius/XM, only to be bought by them shortly after and declared to be the home for multicultural use in Canada?
 

 

Tue Mar 27 1:24 pm  #5


Re: CRTC To Hear Application For Canadian Competitor To SiriusXM

It's not a satellite service like Sirius XM.  The post title is a little misleading. 

 

Tue Mar 27 1:39 pm  #6


Re: CRTC To Hear Application For Canadian Competitor To SiriusXM

Don wrote:

It's not a satellite service like Sirius XM.  The post title is a little misleading. 

 
Yes, it is. Sorry about that. When I read 'pay audio service,' Sirius is what came to mind.

     Thread Starter