sowny.net | The Southern Ontario/WNY Radio-TV Forum


You are not logged in. Would you like to login or register?

Mon Apr 2 2:46 pm  #2


Re: More rebranding - this will save newspapers?

Lipstick on a pig.
The newspaper business is very lucky that Freedom mobile is the only working signal in the Toronto transit system. 
That may change, but for now, those with other carriers have no choice but to read the free paper instead of their phone.
(There's also the issue of data cost.)

 

 

Mon Apr 2 2:57 pm  #3


Re: More rebranding - this will save newspapers?

Nothing, ultimately, will save newspapers  Anything but local is foolhardy.  Going 'national' is AM-stereo at best.  Local.  Local.  Local.  Local.  That's it.  That's all.  Period.  Otherwise?  B'Bye!!!  Same for radio.  LOCAL!!!


The less 'Cyber Space' knows about me the better.  As a result I do not use my real name.  I would be willing to use yours' though.  No?  OK then.  So you 'get' it.  We're good.
 

Mon Apr 2 3:14 pm  #4


Re: More rebranding - this will save newspapers?

I wish the criminals in western Canada all the luck in conning The Star into promoting their sob stories.

 

Mon Apr 2 3:40 pm  #5


Re: More rebranding - this will save newspapers?

Old Codger wrote:

Nothing, ultimately, will save newspapers  Anything but local is foolhardy.  Going 'national' is AM-stereo at best.  Local.  Local.  Local.  Local.  That's it.  That's all.  Period.  Otherwise?  B'Bye!!!  Same for radio.  LOCAL!!!

For what it's worth, that looks like the plan. They're hiring local reporters in cities where there is now currently one other local paper.

 

Mon Apr 2 4:47 pm  #6


Re: More rebranding - this will save newspapers?

Record losses in recent years by The Star (and sadly other print media) as previous initiatives ("Tablet" etc..) have added to,  as opposed to stemming the losses.  Now an "expansion" into other markets is the answer?

 

Mon Apr 2 6:31 pm  #7


Re: More rebranding - this will save newspapers?

It's a pretty efficient "expansion" in that the tradeoff with Postmedia means the papers cost them net zero.

Spending on a small staff increase to funnel a bunch of readers in Vancouver, Edmonton, Calgary, and Halifax into their existing Star digital platforms could be profitable pretty quickly.

 

Tue Apr 3 7:01 pm  #8


Re: More rebranding - this will save newspapers?

As someone who has been reading newspapers for 50 plus years,  I sincerely hope you are right.

My concern is simply that more online views do not necessarily lead to a steady increase in the revenue stream.  It will be interesting to see the financial numbers in 12 and 24 months from now.

 

Tue Apr 3 10:17 pm  #9


Re: More rebranding - this will save newspapers?

Newspapers have been in a decline...not one can argue that.  But this move by the Star may actually be quite brilliant.  We know that Bell/Global has pretty much decimated newsrooms in every market. (Post media took over a few newspapers and recently rebranded the local websites with essentially Toronto news and precious little local coverage past what comes over the wire services.)  There is a huge hole for lost local content.  By going back to the Metroland papers that have all folded save but a few and creating websites with local news created by local reporters they've filled that chasm.  Other than radio there are really no other alternatives for advertisers locally.  These sites could be quite profitable.