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February 6, 2019 10:07 am  #1


WGR-AM Soaring In Key Buffalo Radio Demos

Buffalo is a sports-crazy town, which can be surprising considering they never actually win anything. But the ratings suggest that WGR-AM is doing something right, with surging numbers in all the right demos. And they're doing it in the face of several competitors, including WWKB (same owner) and WHLD, the Cumulus station out of Niagara Falls at 1270. Not to mention that The Fan 590 from Toronto also comes in pretty well across the border.   

I have to admit I haven't listened to 'GR much since they abandoned talk all those years ago. But it's sometimes fun to tune in when Buffalo loses yet another key game, and hear the fans whining about firing the coach or demanding that key players immediately be traded. (Sounds like an episode of Jays Talk, so maybe I shouldn't be so smug!) 

Anyway, here's a look at what's becoming a ratings success in the Queen City. 

All-sports station WGR is on a ratings roll in key demographic   

 

February 6, 2019 11:39 am  #2


Re: WGR-AM Soaring In Key Buffalo Radio Demos

According to stationratings.com, GR is doing exceedingly well against its sports competition. In the fall 2018 ratings, the station posted a 6.6 share compared to 0.5 for KB and 0.1 for WHLD. That 6.6 share also places GR fourth overall behind WBEN [8.3] WYRK [10.7] and WBLK [11.0] A few other notes about the Buffalo market. It appears WNED/WBFO have begun a subscription to Arbitron as their ratings are now published. WBFOwas tied for 9th with WEDG at 3.8. WNED registered a 2.1 just behind #13 WECK at 2.3. A few other numbers. WHTT 6.1. WGRF & WTSS 5.5 WKSE 4.6 WMSX 3.7  WBUF 2.4

 

February 6, 2019 11:55 am  #3


Re: WGR-AM Soaring In Key Buffalo Radio Demos

Don't much care for the sports radio thing, but I am amazed on how well their 5KW signal gets out! Same can be said for CKWW 580 Windsor with 500 watts.

 

February 6, 2019 12:26 pm  #4


Re: WGR-AM Soaring In Key Buffalo Radio Demos

darcyh wrote:

Don't much care for the sports radio thing, but I am amazed on how well their 5KW signal gets out! Same can be said for CKWW 580 Windsor with 500 watts.

The signal for CHLO 530 in Brampton also carries very well with only 1000 watts.  According to those with an engineering background, AM stations near the bottom of the dial punch above their weight because of excellent ground wave conductivity. 

WGR will always win the all-sports radio wars in Buffalo because it has a solid weekday line-up of local sports talk shows whereas WWKB (ESPN) and WHLD (CBS Sports Radio) carry syndicated programming. 

It is introducing to note that the ratings for WECK continue to be decent.  Prior to the installation of two FM translators, they were poor.
 

 

February 6, 2019 1:52 pm  #5


Re: WGR-AM Soaring In Key Buffalo Radio Demos

I still say when News broke out, WGR broke in.
The whole picture would look very different if WGR was never sold and there could be more competition among radio stations in Buffalo today.