sowny.net | The Southern Ontario/WNY Radio-TV Forum


You are not logged in. Would you like to login or register?

April 11, 2019 5:46 am  #1


An interesting look at how the Millennial market is not that different

Jacobs Media Blog, has a look into the radio listening habits of Millennials while tuning in as they drive. The thinking was that this demographic, don't own cars, that they Uber, and choose public transit...but as this report shows, the driving/listening habits of this market is not that different from those a little bit older (The Boomer Market)...

Capturing the Millennials is to me a big challenge for radio moving forward and that is because of the proliferation of choice of how and where to consume content.

Here is the article, have a read and as usual, feel free to share your ideas and wisdom about how to tap into this market.


https://jacobsmedia.com/millennials-start-your-engines/



Cheers!


The world would be so good if it weren't for some people...
 

April 11, 2019 6:53 am  #2


Re: An interesting look at how the Millennial market is not that different

Millennials are flocking to CKNTĀ