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June 11, 2015 10:02 pm  #1

Numeris PPM Results - Spring 2015

(Via Bray and Partners)

David Bray's analysis of the PPM data released today for major markets across Canada.

His analysis of Toronto: Bragging rights at the top of the ratings heap, despite a significant decline, go to CHFI-FM with a 9.5% share of hours tuned for A12+ (down from 13.6% last time out).In the previous book, CHFI-FM got a bump from their All –Christmas Music format in December.
CHUM-FM takes the #1 spot with the ladies 25-54 delivering an 18.4% share (down from 19.7 followed by CHFI-FM with 14.6% (down from 20.7%).

In a stunning turn of events, BOOM-FM holds the #1 spot for males 25-54, posting a 13.8% share (up from 8.8% in the last 13 week book) followed by Q107 at 9.3% (down from 9.8%).

BOOM-FM and the Edge are in dead heat for M18-34 with a 9.8% share.  For F18-34, CHUM-FM tops the list posting a 26.3%.


Last edited by ig (June 11, 2015 10:05 pm)

Madness takes its toll.  Please have exact change.

June 11, 2015 10:04 pm  #2

Re: Numeris PPM Results - Spring 2015

I'm sure glad Arbitron developed PPM meters and stayed away from heart monitors.  Otherwise, I'm guessing there would be a lot of dead people out there, but nobody would be quite sure why.

From flawed paper to flawed silicone chips.


Madness takes its toll.  Please have exact change.
     Thread Starter